Step 7: Choose monetization strategy
Now that you know what features your app will offer to users, it’s time to decide how the app will bring you money. There are different monetization strategies that you can implement and we reviewed some of the most important ones below.
This monetization model implies carding drivers with a service fee for every ride they perform. The commission may vary from 20 to 25 percent.
You can also charge users a cancellation fee every time they can cancel a ride.
You can run ads in your taxi application, charging for every view or cost per click.
A great example of third-party promotions is used in Uber when the company partners with famous brands and promotes their services or products. Users can receive some bonuses or gifts from brands that work with your application.
Step 8: Start app development process
Before you start taxi app development, you need to find a company that will perform all technical tasks. There are numerous taxi app development companies that you can choose from. Clutch, The Manifest, GoodFirms, and other review platforms are great starting points in your research.
Choosing between companies, keep in mind the difference in taxi app development cost based on the region of outsourcing.
For example, hourly rates for taxi app development services in the USA are around $150-200. The same services cost a lot less in Europe – around $50 per hour. At the same time, choosing Europe you don’t need to sacrifice quality for cost-efficiency.
Step 9: Launch the app & plan for ongoing development
After the app is ready, you’ll need to submit it to app marketplaces and launch to the market. A taxi booking app development company usually takes on such tasks so you don’t need to worry about it. So, you won’t need to worry about the technical side of the app launch.
Step 10: Work on marketing & promotion
But what you’ll need to worry about is app promotion. In best scenarios, app promotion should start long before the app launches into the market. You can use a whole range of marketing tools and services to spread the word about your application, including
- Paid ads
- SMM (social media marketing)
- Content and SEO
- Influencer marketing
- Partnerships and collaborations
After the app launch, you’ll need to gather user feedback and analyze the first results to plan for ongoing taxi app development and support.