Once the app UX/UI design is approved, the actual app coding phase starts. There are multiple ways to develop a mobile app including native or cross-platform approach.
Here we list the pros and cons of each of the named options:
If utilizing this approach, an app is fully compliant with an operating system it is developed for (iOS or Android). This way apps are created for each OS separately and use corresponding programming languages (Objective-C or Swift for iOS, Java or Kotlin for Android).
Apps created natively are characterized by complete unity with a device, the ability to use the device’s tools like camera, contacts, GPS, memory, etc. Also, custom apps usually work faster, secure, easier to scale, and it is possible to add complex and unique features.
Logically, this app type is quicker to develop, also meaning it cost less. On the contrary, these apps may concede in appearance, performance, and it is harder to implement complex functionality and support the project easily.
To sum things up, it highly depends on the app concept and planned functionality what approach to use. In general, it is recommended to develop a mobile app natively since it grants more benefits. However, in some cases, hybrid app development could be a great way to proceed with, especially when testing your app idea.
Besides, before the mobile app development stage begins, together with the chosen development vendor you should evaluate 3rd party services and analytics for integration (e.g. Google Analytics, Flurry, Mixpanel, etc.) These tools are used for collecting app performance metrics and data for app improvement and ongoing development. These aspects can also influence the way how to develop a mobile app.
LAUNCH YOUR APP IN THE APP STORE IMAGE TITLE: HOMEPAGES OF UPDATED APP STORE
Into point: It is a good strategy to develop a mobile app prototype first and test it among the real-user prior to launching it to the app store. This way, you avoid making bigger mistakes, collect user feedback, and make necessary adjustments.
The app launch is a big step into the real world and you need to make sure that every single detail is in accordance with your plan. Here is a checklist of the things you should pay your attention:
- Evaluate whether an app has well-tested and is bug-free
- Double-check the app security for good server protection and data storage
- Check app compliance with the Apple Store and/or Google Play guidelines
The mobile app deployment process needs a solid plan, schedule, and control during the app release to the live environment. The protection and integrity of the core system component is a cornerstone of the phase that your software development vendor needs to cover.
START WITH APP PROMOTION IN ADVANCE
The second you launch your app to the store, the moment your marketing efforts take the leading role. Along with creating a mobile app during a period of 3-6 months, it is necessary to plan and schedule its promotion. If you are not well-prepared, your app gets lost among hundreds of applications within the app store.
The process may include, but is not limited to:
- ASO (app store optimization) to ensure that target user finds your application based on propers positioning, keyword targeting, app description
- Publications of the app in alternative app stores (e.g. SlideMe, AppsLib, AppBrain, etc.)
- Building an email list of interested users via a subscription button on your landing page, created earlier
Paid app advertising
- Work on different distribution channels on social networks and SMM strategy
- Work with the press to spread the word about the value your app provides
- Contacts with industry influencers and bloggers so that they share their positive feedback on the application with their audience
- App listing on PreApps, a community that consists of early adopters of new applications
- SEO strategies, if you decide to have a website and have a corporate blog
- App listing on the mobile app reviews platforms
- Consultations with Advertising and PR agencies
MOBILE APP METRICS & ONGOING PROJECT SUPPORT
You have launched your app and market your app successfully. What’s next? It is vital to progress and advance with your mobile application. That’s why, it was so necessary to integrate analytics during mobile app development. Making updates, innovating with features, and personalizing the app experience will keep the user retention and increase app loyalty.
THE KEY PERFORMANCE INDICATORS (KPIS) YOU SHOULD TRACK
- Mobile downloads & installations – a general indicator of the app’s popularity
- Retention rate – one of the key metrics that shows the number of users that return to the app after the first use
- Daily active users – showcase the number of app users daily; the same parameter can be checked on a monthly basis
- Churn rate – opposite metric to retention that tracks how many users abandoned the app once used
- Average revenue per user – measure the app earnings from each user
- User lifetime value (LTV) – tracks the revenue per user including the future earnings
- Cost per acquisition (CPA) – shows what is the cost to get one new app user
Keeping track of the market, its trends, and analyzing your product’s performance helps to make the right decisions to develop a mobile app further. Extending functionality, improving app design, enhancing quality, reducing bugs and errors – are the ongoing activities for the mobile app development and its support.
FINAL IDEAS FOR MOBILE APP DEVELOPMENT
All in all, a successful app provides a single service, yet it is unique, well-designed, and has great performance.
To wrap things up here is a list of key ideas covered:
- Identify your strengths and expertise to base your app idea
- Evaluate the market and TA (models like SWOT, Porter’s 5 Forces, PEST can help)
- Set your digital business direction and strategy clearly (utilize Business Model Canvas)
- Hire a software development team with right capabilities and expertise (consider IT outsourcing to Eastern Europe or Asia due to the best price-quality ratio)
- Invest in creating proper UX/UI design and test it among TA
- Implement the application with the most suitable tech stack and tools
- Start marketing campaigns during the early stages (e.g. ASO, paid-ads, SEO, SMM strategies, etc.)
- Evaluate your app performance and update the app regularly.
Thus, to generate app ideas and create a mobile app that wins the hearts of the users, it is necessary to understand the issues they encounter each day and seamlessly solve them. Aside, the continuous app improvement and innovation will make users stay loyal to your digital product.