Chatbot is software that can simulate and process conversations (written or spoken) with a user in natural-like language. Chatbots can be used in mobile applications, messaging apps, websites, social media, etc. The interaction with a chatbot is similar to communication with a real person.
Before we move on to the tech part explaining how to make a chatbot, take a look at the key benefits that a business can get thanks to chatbot implementation:
- Increasing customer engagement
Using chatbots can help avoid unnecessary information so that customers can stay in touch for longer. With consistent responses and fast response times, bots will always drive customers to your brand.
- Attracting potential customers
Your business can use chatbots to generate leads. Bots can automatically attract customers with personalized messages.
It helps:
Improve Lead Qualification – Bots qualify leads by asking relevant questions and directing them to the sales team.
Improve Lead Engagement – Subsequently, qualified leads will be engaged based on your bot’s scenario.
- Reduce customer service costs
Implementing chatbots is an investment that helps businesses optimize customer service costs. Investing in chatbots saves additional costs for operators.
Chatbots can help reduce customer costs on multiple levels:
- Wage
- Education
- Infrastructure
During peak hours, chatbots can be scaled at no additional cost. As such, they bring tremendous value to your business by reducing costs and helping to increase revenue and customer satisfaction.
- Tracking customer data
Chatbots are a great tool for tracking consumer behavior analysis. Using this data, companies can expand the scope of their activities.
- Use of conversational marketing
Conversational marketing uses the power of real-time communication to help buyers move up the sales funnel. This allows your business to create authentic experiences and build relationships with customers.
When brands use chatbots for marketing, they can interact with people through targeted messages, thereby increasing their conversion rate. Developing a conversational marketing strategy has many benefits:
- Drive more leads – Your business will drive more leads when it gives visitors the opportunity to start a conversation right on your site or messenger, rather than forcing them to fill out forms.
- Personalized responses – With chatbots, brands can easily answer customer questions.
- Improving the customer experience – The goal of conversational marketing is to reduce the frustration that customers experience when dealing with customer service.
- Meeting customer expectations
Customers prefer seamless interaction and expect quick responses to complaints or queries. Brands can use bots to meet expectations by providing a friendly experience.
- Easy scalability support
When a business can easily scale customer support, it means it’s ready for traffic growth during the holiday seasons or peak hours. A chatbot helps to take some of the load off operators and not overload them even with a strong increase in the number of requests.
- Smoother customer journey
Losing leads halfway down the sales funnel is a frustrating situation. There are many reasons why customers might opt out of a purchase, whether it’s a complicated checkout process or hidden costs.
Chatbots can be effective in helping brands reduce churn and make their journey to purchase smoother.
Companies can use chatbots to improve the buying process on many levels:
- You can offer additional information about products, services, or delivery that can clear up doubts and make the buyer’s journey easier.
- Use interactive content such as videos to provide more information and gain the trust of potential customers.
- Chatbots are always a great help in providing discounts and offers so that customers can find value in the marketing funnel.