It is time to move to the step-by-step guide on how to create a workout app. You will learn the main steps and stages of the mobile fitness app development process.
Step 1: Market Research
During this stage, you need to study the local fitness applications market and decide which fitness app you want to create. Before you move forward and start the development process, you need to reveal your competitors, their strengths and weaknesses, and how they solve user points. Use the collected data to make a comprehensive analysis and decide which type you want to create.
Step 2: Features for the First App Version
It is time to decide on features to create a fitness app that will be user-friendly and feature-rich. Create a full list of features for the version of your workout application and identify which ones will help you be better than competitors.
Step 3: Find Fitness App Developers
Approach this stage with attention and be ready to spend quite some time finding the most reliable vendor. As you will review companies, pay attention to the following factors:
- number of years on the market
- relevant experience in mobile app development
- positive customer feedback
- favorable time zone and hourly rate
- availability of senior developers
You can look for development companies on Clutch, Manifest, ITFirms, and other similar directories where you can compare hourly rates, check reviews and find a company that will become your reliable technical partners for the duration of your project.
Step 4: Mobile Workout App Development
In most companies, the development process is divided into five big stages:
- Analysis and planning – this stage, also called the Discovery stage, usually entails the cooperation of business analysts, UX/UI designers, software architects, and product owners. During the discovery stage, you analyze the market, choose the best approaches to app development to create app architecture, and design the prototype.
- UX/UI design – during this stage, designers create user flows, define the best ways for users to interact with your application, design the app’s user interface, and create branding elements.
- Fitness app development – that is where the development process starts. During this phase, developers implement all the planned features and create the needed software architecture.
- Testing and deployment – this step ensures that your application doesn’t have any bugs and users will not have problems interacting with it. After the app is tested, you can release it to the market.
Step 5: Marketing Strategy
You should start working on your marketing strategy even when your application is still in the development stage. You can use a complex approach and promote your app through different channels:
- paid ads (Google, Facebook, in-store)
- social media marketing
- integration with niche influencers
- app advertising at events
- cooperation with fitness companies
After successfully launching the app, keep track of the critical metrics to understand what you can improve in your application with future versions.
Step 6: Ongoing Development and Support
After you create a list of improvements, continue working on your application. Improve its functionality, add new features, listen to customer feedback, and address their pain points and actionable solutions.
The above explains how to create a workout app and guarantee its success.