Problem – The app is truly unique if it solves a big problem.
Customer segment – To make the app valuable, it is significant to define the target audience.
Unique value proposition – Specific features will make the app stand out in the market.
Solutions – The segment includes the ways to solve already defined problems.
Channels – This segment is essential for identifying the accurate marketing channel to promote the app.
Revenue streams – The right business model is vital to make the app not just popular but profitable. It can be in-app purchases, subscriptions, ads, etc.
Design cost structure – The segment assesses the resources and estimates the costs of app design development.
Key metrics – This is the key segment that pictures the success of the app in numbers (number of downloads, revenue).
Unfair advantage – The app should have a strong advantage, a feature over its competitors.
After filling the Lean Model Canvas and analyzing all the components, it is now possible to create a mind map, the visualization, and the structure of the project. This step makes it possible to group the design ideas that fly around
- Research on the market and trend
An essential factor in building a solid app design is to get it aligned with the latest tendencies. The extensive market and trend research will help to explore the top design features of 2022 that may be useful.
- In-app gestures
- Face ID
- Content-focused experience
- Serif fonts
- Vibrant, futuristic colors
- Transparent elements
- Rounded shapes
- Dark mode
- Smooth swiping
- Shadows, layering, and dimensions
- VR & AR immersion
- Conversational design
Those are the latest app design features trending on the market. Of course, it doesn’t mean that the app should be filled with all of them. The usage of each feature should be reasoned. Moreover, you should keep in mind that each new feature adds value to app design costs.
- Creating the image of the user
To build an app design that will be attractive to the user, the first stage should include the research of the user persona. The right way to get used to a portrait is to go through three elements:
- Social standing
- Behavioral model
- Demographic data
App design cost estimation during the research and discovery depends on several factors.
- App complexity
- Hours spent on collecting data and analyzing business requirements
- Hours spent on meetings with a client