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Messenger Marketing || Modern Way to Promote Brands

11 min read
There are more than 1.3 billion people who are using Facebook Messenger every month.

Here’s everything you should know, using Facebook Messenger for marketing purposes.

Messenger Marketing is a Modern Way to Promote Brands

Why use Facebook Messenger?

  • Almost everyone thinks that social media networks are all about Facebook, Instagram, Twitter, and LinkedIn. 
  • According to a recent report, the top four messaging apps people use are WhatsApp, Facebook Messenger, WeChat, and Viber and the top four social media apps are Facebook, Instagram, Twitter, and LinkedIn.
  • 63 % say that with the help of these messaging apps, their businesses have expanded over the past two years.
  • 56% would prefer a message to a call for customer service.
  • 61 % like personalized messages for business purposes.
  • More than 50 % of people who like to shop use messages instead of a call.

Here Is More Interesting Statistics About Messaging Apps

If you think that messaging apps are great for your business, then you should continue reading the 5 ways of using Facebook Messenger for marketing purposes.

If you send messages via the messenger app, it can increase the open rate and enhance connection with your audience in a communications channel. 

Top ways to use Facebook Messenger for your Marketing

Top ways to use Facebook Messenger for your Marketing

Here are the top ways to get started with Facebook Messenger marketing:

  1. Engage more participants during the event;
  2. Generate high-quality sales leads;
  3. Re-engage your potential customers;
  4. Reach your target audience one by one;
  5. Provide the best customer support.

There are many great examples of using Facebook Messenger. Companies like Whole Foods MarketFood Network, and TechCrunch all are using Messenger chatbots that help to increase their followers.

There are many tools like ChatFuelManyChat, and Botsify that provide helpful templates.

  • Engage more participants

HubSpot also uses Facebook Messenger to send important information and reminders about the events that people have signed up for.

HubSpot uses the Messenger code to allow attendees to receive real-time updates via Facebook Messenger

In the ManyChat tool, you can create subscriber lists and broadcast messages easily. Broadcasting messages is very similar to sending an email, you just need to type your message, add attachments, and send.

  • Generate high-quality sales leads

Generate high-quality sales leads
Facebook Messenger is a new and novel marketing channel, it is a great way to get people’s attention and to generate high-quality sales leads via this app. 

A marketing agency creates Facebook Messenger to help drive leads and sales for their local dealers. They can run click-to-Messenger ads with locations to reach their target audience on Facebook.

It might take time to build a Facebook Messenger bot to collect lead information, but the effort is well worth it. 

  • Re-engage potential customers

There are two types of Facebook Messenger ads that you can use easily. The first type, click-to-Messenger ads, allows you to connect people from the Facebook News Feed to a Messenger conversation with you. 

The second type, sponsored messages, allows initiating a Messenger conversation with anyone who has messaged your Facebook Page before.

You can use the click-to-Messenger ads to ask any questions or you can use sponsored messages to send relevant content.

  • Provide speedy customer support

The best strategy of Facebook Messenger is to provide timely customer support through Facebook Messenger. People prefer to contact brands via messaging than other channels.

Facebook found that 56 percent of respondents would prefer a message to a call for customer service.

A survey found that  Sprout Social is the most responsive site on social media.

How to Create a Messaging App

Before we turn to the topic of how to use Facebook Messenger, we want to tell you one simple truth. You can create a messaging app on your own. To do that, you don’t have to break your bank. There are a number of agencies out there, like Addevice or eScooter that can build messaging apps for you at a reasonable price. Here is an article for messaging app cost calculation in 2021.

But you may be asking a simple question. Why build a messaging app when there are giant companies like Facebook and Viber or WhatsApp?  The truth is that we live in the age of messaging apps. If several years ago we couldn’t fathom our lives without phones, today we can’t live without messaging apps. You may think that the market is preoccupied with giants like Facebook or WhatsApp but that’s not the case. There is still potential to grow and a lot of new apps fill in the gap. 

Let me tell you one simple statistic. The forecast for 2020 for the average revenue per user was over $15. This figure alone tells you that Facebook is not the end of the story. You can still lead a successful business by building your own messaging apps. And you know what? Your app may be free but it may still make good money. Here is an article on how free apps make money.

So, if this is such a lucrative business, why not everyone jumps into it? First, we should state that a lot of businesses don’t know that they can build apps from scratch by outsourcing at a reasonable cost in Eastern Europe or Asia. Even if they do, they don’t trust. 

We strongly recommend consulting the portfolio of the company and see if they have successful cases. Research and get recommendations from past clients. Also, consult research and review companies that provide ratings of these companies. If you choose the right vendor, you may come up with a seamlessly successful business that you may not even think of.

Here is an article on how to create a Messaging App. You will get info about features, functionalities, tech stack, technologies used, and more. A lot of time, you need to have just an idea and the development company will test and research the idea. They perform multiple functions from pre-testing to development. So, your task becomes super easy. Constant communication and feedback from the target audience also ensure the success of the outcome.

But let’s get back to Facebook because this is where you will get inspiration. Let’s see how you should use Facebook Messenger.

How should you use Facebook Messenger?

How should you use Facebook Messenger?
Nowadays, most people adopt messaging apps for growing your business through Facebook Messenger and Facebook is working hard to make a great channel for your business.

 Facebook created a new Messages objective for Facebook ads, which allows you to reach people who will most like your business on Facebook Messenger.

How will you use Facebook Messenger for your marketing?

Approx, 2.8 billion people use social media platforms every single month. There are a lot of ideas to grow your business. You may think it’s just a place where your friends can leave cryptic comments on your vacation pics. However, it’s a perfect place for audiences to connect with businesses either big or small.

How to measure the success of strategy with Facebook analytics?

Successful Facebook marketing needs maintenance. Tracking and measuring are important, so you can understand what strategy will work or not. 

In this way, you can learn how to increase your strategy and constantly improve it.

You can track audience engagement directly via  Facebook Insights, which measures metrics such as:

How to measure the success of strategy with Facebook analytics
  • likes;
  • reach (how many people saw your posts);
  • how many people liked, clicked, shared, or commented on your content, in this way you can find the engagement data;
  • which posts provide the best result.

Facebook Insights will help you determine which type of posts work best for your Page, so you’ll be able to see the current data insight.  Tracking the progress isn’t just about counting your wins and celebrating successes. It’s about alerting what’s not working. 

So, you can change when needed. In this way, you can improve your performance over time.

We know, there are a lot of things to learn when it comes to Facebook marketing but the good news is you can get started without investing the money.

With complex strategies and campaigns, you can take things to the next level.  

Try to manage your Facebook presence along with your other social media channels using Hootsuite. 

You should understand the qualitative and quantitative data to measure. This will help you a lot to achieve your goals and drive more traffic.

Nowadays, almost all companies use these types of tools. In this, you can schedule posts, share videos, engage your audience, and measure the impact of your efforts. Try it free today and if you feel comfortable, you can take paid plans also.

Written by Shikha Sharma

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