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Here’s everything you should know, using Facebook Messenger for marketing purposes.
If you send messages via the messenger app, it can increase the open rate and enhance connection with your audience in a communications channel.
HubSpot also uses Facebook Messenger to send important information and reminders about the events that people have signed up for.
HubSpot uses the Messenger code to allow attendees to receive real-time updates via Facebook Messenger
In the ManyChat tool, you can create subscriber lists and broadcast messages easily. Broadcasting messages is very similar to sending an email, you just need to type your message, add attachments, and send.
A marketing agency creates Facebook Messenger to help drive leads and sales for their local dealers. They can run click-to-Messenger ads with locations to reach their target audience on Facebook.
It might take time to build a Facebook Messenger bot to collect lead information, but the effort is well worth it.
There are two types of Facebook Messenger ads that you can use easily. The first type, click-to-Messenger ads, allows you to connect people from the Facebook News Feed to a Messenger conversation with you.
You can use the click-to-Messenger ads to ask any questions or you can use sponsored messages to send relevant content.
The best strategy of Facebook Messenger is to provide timely customer support through Facebook Messenger. People prefer to contact brands via messaging than other channels.
Facebook found that 56 percent of respondents would prefer a message to a call for customer service.
A survey found that Sprout Social is the most responsive site on social media.
But you may be asking a simple question. Why build a messaging app when there are giant companies like Facebook and Viber or WhatsApp? The truth is that we live in the age of messaging apps. If several years ago we couldn’t fathom our lives without phones, today we can’t live without messaging apps. You may think that the market is preoccupied with giants like Facebook or WhatsApp but that’s not the case. There is still potential to grow and a lot of new apps fill in the gap.
Let me tell you one simple statistic. The forecast for 2020 for the average revenue per user was over $15. This figure alone tells you that Facebook is not the end of the story. You can still lead a successful business by building your own messaging apps. And you know what? Your app may be free but it may still make good money. Here is an article on how free apps make money.
So, if this is such a lucrative business, why not everyone jumps into it? First, we should state that a lot of businesses don’t know that they can build apps from scratch by outsourcing at a reasonable cost in Eastern Europe or Asia. Even if they do, they don’t trust.
We strongly recommend consulting the portfolio of the company and see if they have successful cases. Research and get recommendations from past clients. Also, consult research and review companies that provide ratings of these companies. If you choose the right vendor, you may come up with a seamlessly successful business that you may not even think of.
Here is an article on how to create a Messaging App. You will get info about features, functionalities, tech stack, technologies used, and more. A lot of time, you need to have just an idea and the development company will test and research the idea. They perform multiple functions from pre-testing to development. So, your task becomes super easy. Constant communication and feedback from the target audience also ensure the success of the outcome.
But let’s get back to Facebook because this is where you will get inspiration. Let’s see how you should use Facebook Messenger.
Facebook created a new Messages objective for Facebook ads, which allows you to reach people who will most like your business on Facebook Messenger.
In this way, you can learn how to increase your strategy and constantly improve it.
You can track audience engagement directly via Facebook Insights, which measures metrics such as:
Facebook Insights will help you determine which type of posts work best for your Page, so you’ll be able to see the current data insight. Tracking the progress isn’t just about counting your wins and celebrating successes. It’s about alerting what’s not working.
So, you can change when needed. In this way, you can improve your performance over time.
We know, there are a lot of things to learn when it comes to Facebook marketing but the good news is you can get started without investing the money.
With complex strategies and campaigns, you can take things to the next level.
Try to manage your Facebook presence along with your other social media channels using Hootsuite.
You should understand the qualitative and quantitative data to measure. This will help you a lot to achieve your goals and drive more traffic.
Nowadays, almost all companies use these types of tools. In this, you can schedule posts, share videos, engage your audience, and measure the impact of your efforts. Try it free today and if you feel comfortable, you can take paid plans also.